Here are ten American fast food restaurant chains operating in the Netherlands. Many are well-established, while others are just beginning their roll out into the Dutch marketplace…
McDonald’s – The first location in Netherlands opened in 1971 in the city of Zaandam (near Amsterdam). Today there are approximately 250 McDonald’s locations in the Netherlands and more than 60 in the South Holland region, including The Hague, Rotterdam, Delft and Leiden.
Burger King – The fast food burger chain opened its first restaurant in the Netherlands in 1981. Today there are over 50 Burger King locations in the country with 11 in South Holland: Rotterdam (3), The Hague (2), Delft (2) and one each in Zoetermeer, Vlaardingen, Schiedam and Leiden.
KFC – The first Kentucky Fried Chicken location in Holland opened in 1972 in Rotterdam. Today there are approximately 55 KFC locations in the Netherlands with 18 of them in the province of Zuid-Holland. Yum Brands (parent company of KFC) recently sold many Dutch KFC locations to Collins Foods, the largest Australian KFC franchisee. Collin Foods plans to open an additional 20 locations in the Netherlands by 2021.
Subway – The company’s first location in the Netherlands opened in 2000 in Eindhoven. Today there are approximately 180 Subway locations across the country with some 50+ in the South Holland region.
Domino’s – Domino’s Pizza established its first regional resource center outside of the U.S. in 2001 here in the Netherlands when it bought a majority stake in the local franchisee. The move helped its further expansion into the rest of mainland Europe. Domino’s is the dominant player in pizza delivery in the Netherlands; currently there 46 Domino’s locations in Zuid-Holland.
Starbucks – The first Starbucks shop in the Netherlands opened ten years ago at Amsterdam Schiphol Airport (operated by HMS Host). This was followed in 2009 by the first Starbucks shop in a train station (operated by the Dutch rail service provider NS subsidiary Servex). In 2011 the first free-standing coffee house (fully-owned by Starbucks Netherlands) opened in the Amsterdam city center (on Leidsestraat). Today there are approximately 50 Starbucks points-of-sale throughout the country; the 15 current South Holland locations are in The Hague (4), Rotterdam (4) and one each in Delft, Leiden, Rijswijk, Dordrecht, Reeuwijk, Schipluiden and Meerkerk.
Dunkin Donuts – The popular American donut brand opened four shops in the Netherlands earlier this year (all in Amsterdam), as it makes its second push into the market (a previous attempt between 1997-2000 was unsuccessful). 15 additional locations are planned throughout the Netherlands, including two Randstad locations later this month (in Zoetermeer and Utrecht). The company previously mentioned a store in The Hague although it appears at least one city alderman was against it.
Five Guys – The Five Guys American fast food burger chain is not just expanding in the United States. It started opening units in the Netherlands in 2017 and as of May 2018 operates 6 locations – Almere, Eindhoven, Rotterdam, The Hague and Utrecht (2). The company has been in a fight with the city of Amsterdam, which is trying to block the chain from opening locations in the city as part of the municipality’s crack down on the high number of fast food restaurants.
Pizza Hut – The third big Yum Brand, Pizza Hut, has not been so big here in the Netherlands despite establishing itself over 25 years ago with its location on the Noordeinde in The Hague. That one closed at the beginning of 2016, leaving just one Pizza Hut location (Rotterdam Schouwburgplein). But is the company going to give it another shot? They did open a Pizza Hut express location in the Utrecht train station earlier this year. We’ll have to wait to see if they can make any headway against the much more formidable player Domino’s.
The Dutch national statistics bureau, CBS, released a report recently showing that the fast food category showed the highest growth rate in the food and beverage sector in the Netherlands.