Netherlands Retail Sales & Promos
Here you can find current Netherlands retail sales events and company promotions on offer in Amsterdam, The Hague, Rotterdam, Utrecht and online. From clothing, shoes, electronics and furnishings to bikes, sporting goods and internet service.
NETHERLANDS RETAIL SALES & PROMOS
| RETAILER | DATES | PROMO | HIGHLIGHTS |
|---|---|---|---|
| Albert Heijn | thru 12 July 2026 | Bonus Items | – This week’s (Mon to Sun) food and drink sale items at AH. |
| ANWB | thru 19 July 2026 | Deals | – 2 for €25 HN ladies and men’s t-shirts – 2 for €49 HN ladies and men’s polo shirts – 25% off on Imoshion 20000 mAh powerbank Sale €24.74 (SRP €32.99) |
| Bever | thru 12 July 2026 | Camper Deals | – 25% off SRP on a selection of camping items – 25% off SRP on Arc’teryx graphic tees |
| Coolblue | thru 19 July 2026 | World Cup Deals | – TCL ‘P81K’ 55-inch QLED 4K smart TV Sale €499 (SRP €599) – TCL ‘S55H 2.1’ sound bar with subwoofer Sale €129 (SRP €199) – Samsung ‘Galaxy Book4’ 15-inch laptop computer 16GB RAM 512GB storage Sale €599 (SRP €749) |
| Correct | thru 12 July 2026 | Sale | – Save 41% off SRP on Sharp 55-inch UHD 4K smart TV with Google TV Sale €349 (SRP €599) – Save 30% off SRP on Salora ‘Party Speaker XL1’ with built-in charger, microphone and lighting Sale €139 (SRP €199) – Save 33% off SRP on Bosch combination washer-dryer Sale €799 (SRP €1199) |
| Dirk | from 28 June 2026 | Bargains | – Tomado toaster Deal €9.99 (elsewhere €16.99) – Sunset Luggage 3-pc trolley set Deal €49.99 (elsewhere €99.99) – Australian men’s swim trunks Deal €5.99 (elsewhere €9.99) |
| Emma Matras | thru 06 July 2026 | Sale | – 50% off SRP on Emma ‘Original Pro’ mattresses – 40% off SRP on Emma ‘Original Boxspring’ beds – 50% off SRP on Emma ‘AirGrid’ mattress toppers |
| Expert | thru 28 June 2026 | Deals | – Lenovo ‘IdeaPad Slim 3’ 17-inch laptop computer 16GB RAM, 512GB storage Sale €599 (SRP €699) – AEG ‘LF6KIEL’ 8-kg washing machine Sale €555 (SRP €649) – JBL ‘Encore Essential 2’ portable party speaker Sale €199 (SRP €249) |
| Heinen Delfts Blue | thru 12 July 2026 | Sale | – Up to 50% off Delft Blue cups, dishes, plates, vases, tealight holder houses and ornaments |
| HEMA | thru 28 June 2026 | Sale | – 30% off ladies linen clothing and t-shirts, men’s shorts, table linens, picnic bags, Malmo pans, photobooks from photo service – 25% off all ladies, men’s, kids and baby swimsuits and beachwear – 40% off all ladies and children’s sport clothes |
| ICI Paris XL | thru 19 July 2026 | Promos | – 35% off SRP on almost all mascaras – 25% off SRP on almost all skincare, foundations and concealers – Top deals on almost all fragrances |
| JD Sports | thru 12 July 2026 | Mega Offers | – Up to 50% off SRP on sport shoes and clothing for men, ladies and children from top athletic brands |
| K-Swiss | thru 12 July 2026 | Outlet | – Save 30-50% off ladies, men’s and kids K-Swiss sneakers and apparel |
| Lidl | from 24 June 2026 | Sale | – Russell Hobbs 1.7-liter water cooker Sale €24.99 (SRP €80.99) – Philips ‘FC8242/09’ vacuum cleaner Sale €77.99 (SRP €149.99) – Esmara Men 3-pack men’s boxer shorts Sale €6.99 (SRP €9.99) |
| Media Markt | thru 19 July 2026 | World Cup Deals | – LG ‘OLED55B56LA’ 55-inch OLED UHD 4K smart TV Sale €799 (SRP €999) – JBL ‘Bar 800 Pro’ 600-watt soundbar with wireless subwoofer Sale €539 (SRP €899) – Lenovo ‘IdeaPad Slim 3’ 14-inch laptop computer 16GB RAM 512GB storage Sale €569 (SRP €779) |
| Odido Home | thru 28 June 2026 | Promo | – Get the first year of fiber internet+TV service for €20/mo with a 2-year subscription or the first 6 months at €21/mo with a 1-year subscription |
| Online.nl | thru 24 June 2026 | DikkeDeal | – Get the first 9 months of an internet only or internet+TV service at €37/mo plus up to €130 cashback with a new 2-year contract |
| PLUS Supermarkt | thru 12 July 2026 | Weekly Promos | – Current week (Sun to Sat) sale items and promotions at Plus supermarkets |
| Praxis | thru 28 June 2026 | Week 26 Sale | – 25% off toilets, bathroom lighting, shutters, area rugs, ceiling lights, exterior lighting, swimming pools – 30% off faucets and shower fixtures, interior and exterior doors, bathroom cabinets, exterior stain paints – 40% off DecoMode PVC and laminate flooring, mixed interior paints |
| Puma | thru 12 July 2026 | Sale | – Up to 30% off men’s, ladies and kids sport shoes, athletic wear and accessories |
| Scapino | thru 28 June 2026 | Sale | – Up to 30% off summer items including sandals, shorts, t-shirts, swimwear and flip flops – Up to 50% off Netherlands orange World Cup articles |
| Simpel | thru 28 June 2026 | Super! Super! Super! Sale | – Get 40GB + unlimited calls + 500 sms’jes for €2.50/mo for the first 12 months of a 2-year subscription (thereafter €11/mo) |
| Simyo | thru 28 June 2026 | Orange Bundle Deals | – 15GB data and 400 call mins/SMS 2-year contract, first 6 months at €6.50/mo (thereafter €9/mo) – 20GB data and 400 call mins/SMS 2-year contract, first 6-months at €6.50/mo (thereafter €11/mo) |
| Swiss Sense | thru 28 June 2026 | Sale | – Up to 40% off on boxsprings – Up to 50% off SRP on mattresses – Up to 30% off on beds |
| TrainMore | thru 11 June 2026 | Promo | – Up to 30% off membership plus €1 discount for each visit plus NO start-up costs with 1 or 2-year registration |
| Woonexpress | thru 12 July 2026 | Sale | – Up to 30% off chairs, tables, sofas, cabinets, lighting, wall art, rugs and home decor |
NETHERLANDS RETAIL SALES
Dutch regulations require transparency when it comes to sale pricing, specifically the comparative price. The EU standardized rules state that when advertising a product for sale, the reference price shown needs to be the lowest price the item has been offered at in the past 30 days. This helps the consumer decide for themselves whether the current sale price being offered is a good buy or not.
For example, a bed store wants to advertise a specific bed at a sale price of €499. The bed was originally €899 but was on sale two weeks ago for €599. The advertisement cannot use a reference price of €899, instead it must use the lowest sale price in the last 30 days which was €599.
Read more about the rules against unfair pricing claims here.
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