Dutch Home Decor Brands
For new expats in Netherlands, here is a list of Dutch home decor brands you may not know but are likely to come across when shopping for furniture, bedding, tableware, etc.
&klevering – Dutch home decor brand with modern looks and updated interpretations on classics… everything from vases, candlesticks, statues and desk accessories to colorful tableware and wall art. &klevering is sold in department stores, specialty home decor shops and online retailers.
Auping – Dutch bed and mattress brand founded in Deventer over 100 years ago. Style aesthetic is contemporary classic. Many hotel chains use Auping brand mattresses in their guest rooms. Beds are completely custom made. The line is sold in Auping retail stores and webshop, independent furniture specialists, bed shop chains and online retailers.
Beddinghouse – Dutch bedding brand sold in department stores, specialty shops and online retailers like fonQ and bol. Beddinghouse sub-labels include A | AT HOME by beddinghouse, beddinghouse x Van Gogh Museum, kids beddinghouse and beddinghouse DUTCH DESIGN. The collection includes bed sheets, pillow cases, comforter covers and other items for the bedroom. The company is also the licensee and maker of bedding for other Dutch home companies such as moooi, PIP Studio, Riviera Maison and vtwonen.
BePureHome – Home furnishings brand owned by De Eekhoorn Dutch Furniture company (headquartered in North Holland). The line includes flat-pack, ready-to-assemble furniture (sofas, chairs, cabinets, tables), area rugs, throws, accent pillows, lamps and more. BePureHome items are sold in multi-brand furniture shops, online furnishings retailers (like fonQ and Home Deco) and bol.
Blond Amsterdam – This Dutch tableware brand is known for its ceramics that feature colorful designs with humorous texts. The collection includes plates, mugs, serving trays, cake dishes, cookie jars, kitchen towels and more. Blond Amsterdam is sold in specialty shops, De Bijenkorf department stores and online at bol.
Dutchbone – one of the mid-tier Dutch home decor brands, Dutchbone armchairs average €500, coffee tables €300, bar stools €250 and accent pillows €35. The collection takes its inspiration from exotic locations around the world, such as southeast Asia, sub-Saharan Africa and mountains of South America. You can find Dutchbone in multi-brand furniture retailers (like fonQ and HomeDeco) and online.
Essenza – Dutch bedding brand established in the 1990’s in the Utrecht area. Its products are sold in De Bijenkorf department stores, multi-brand bedding shops and online retailers like fonQ and bol. Essenza also produces bedding for international brands.
HKliving – one of the bigger Dutch home decor brands, HKliving has grown both in Netherlands and abroad (distribution in 50+ countries). The aesthetic is clean, minimalist and contemporary and collection includes furnishings, decor, bedding and dinnerware. You can find items at De Bijenkorf department stores, specialty kitchen and cooking shops (like DOK), home furnishings stores (like fonQ) and online at bol.
KAAT Amsterdam – Dutch soft furnishings and lifestyle brand by Beddinghouse. The collection includes decorative pillows, bed throws and beach towels. It is sold in multi-brand home decor stores (like fonQ and HomeDeco) and online at bol.
Label51 – one of the newest Dutch home decor brands, Label51 was founded in 2012 in Tiel. Its contemporary designs are coordinated across collections so items can be mixed-and-matched by color or material. Its aesthetic is both modern and industrial. Label51 products are sold through multi-brand furniture shops (like fonQ and HomeDeco) and online.
PIP Studio – Dutch tableware and home decor brand out of Amsterdam known for its colorful patterns. The collection includes porcelain tableware, kitchen and bath accessories, throw pillows, bedding and even women’s fashions. PIP Studio is sold at De Bijenkorf, multi-brand decor shops (like fonQ) and at bol.
Riverdale – Dutch home furnishings brand launched in 2006 and is headquartered near The Hague. It introduces a new seasonal collection every 6 months to complement its core styles. Riverdale products are sold through its own retail stores, multi-brand home decor shops (like HomeDeco), bedding shops and online shops like bol.
Riviera Maison – Dutch furniture and home decor company that has grown substantially since the 1990’s, both in Netherlands and abroad. The brand’s aesthetic is modern country rustic and the large offering includes everything from furniture, beds and lamps to tableware, rugs and linens. Riviera Maison is sold through its own chain of retail stores, at De Bijenkorf department stores, multi-brand furnishings shops (like fonQ and HomeDeco) and online retails like bol.
Swiss Sense – A multi-channel Dutch sleep-specialist founded in 1918 in Uden. The Swiss Sense collection, which has a timeless, modern aesthetic, includes mattresses, toppers, box springs, bed frames, pillows and comforters. Products are sold through their own network of retail stores and the Swiss Sense webshop, plus multi-brand bed store chains and independent shops.
Vandyck – Well-established Dutch bedding brand founded in Holland almost a century ago. The label offers bed sheets, duvets and covers, bath towels and assorted bedroom accessories. They are known for their floral prints. Vandyck is sold at better multi-brand bedding and furnishings stores (like fonQ), De Bijenkorf department stores and online.
vtwonen – one of the most popular Dutch home decor brands, vtwonen was established 50 years ago but with its greatest growth over the past decade. A wildly successful 2014 reality series about redecorating homes provided the brand with its highest level of popularity. The vtwonen collection includes tableware, furniture, bedding, soft furnishings, bath accessories and decor items. It can be found in home furnishings and decor shops (like fonQ), De Bijenkorf department stores, vtwonen webshop and other online retailers like bol.
Woood – Dutch furnishings and home decor label from the Eekhoorn Dutch Furniture company. The brand’s aesthetic is modern basic with a Scandinavian styling. The collection includes sofas, tables, cabinets, beds, wardrobes and decor items. Woood products are sold through multi-brand furnishings shops and online retailers like fonQ and HomeDeco and bol.
Zuiverº – Contemporary Dutch home furnishings brand founded 20 years ago in Zaandam. The moderately-priced collection includes couches, chairs, tables, TV stands, baskets, throw pillows, area rugs and wall decoration. Zuiverº products can be found in multi-brand furniture and home decor stores (like fonQ), in De Bijenkorf department stores, HomeDeco and bol.
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