Which were the best selling car brands in Holland for 2025? Find them listed here along with the 10 best selling car models in Netherlands?

Although the Netherlands is known more for cycling (with over 22 million bikes in a country with 18.2 million residents), Dutch people DO drive too. The number of new cars registered in 2025 was up 1.7% compared to 2024 (388,024 vs. 381,227) and up 4.9% on 2023 (369,791).

Looking at new car engine types for the year, over 85% sold in 2025 were either fully electric or hybrid, while only 13% were traditional petrol-driven engines.

TOP 10 CAR BRANDS IN HOLLAND

#1 – KIA 37,837 units (9.8%)

• The South Korean car brand Kia maintained its appeal to Dutch consumers and retained the top spot for the second consecutive year (and third time overall). Its market share grew from 9.1% in 2024 to 9.8% in 2025. The brand had 3 of the top 7 selling models in Netherlands in 2025: EV3, Picanto ands Niro

#2 – VOLKSWAGEN 32,160 units (8.3%)

• After plummeting to fifth place in popularity of car brands in Netherlands in 2024, the former favorite of Dutch drivers recovered to capture the second spot among the top 10 car brands in Holland. Volkswagen was able to sell over 5,000 more units in 2025 vs. 2024 which improved its market share from 7.1% to 8.3%. Interestingly, the brand did not have any of the 10 best selling models in the country last year.

#3 – SKODA 27,974 units (7.2%)

• Volkswagen’s sister brand Skoda continued to make inroads with Dutch consumers. By increasing units sales by more than 6,400 in 2025, it became the third most popular car brand in Holland with a 7.2% market share. The brand had the top car model in Netherlands for 2025… the Elroq which sold nearly 12,000 units.

#4 – TOYOTA 27,799 units (7.2%)

• The Japanese brand fell to fourth place (from third last year). Toyota sold nearly 3,000 fewer new cars in 2025 compared with 2024 and its market share dropped to 7.2% compared to 8.1% LY. It was, however, the only brand other than Kia to have three among the top 10 car models sold in Netherlands last year: Aygo, Yaris Cross and Yaris.

#5 – RENAULT 25,200 units (6.5%)

• The French auto brand had a good year in Netherlands, selling 6,400 more units than it sold in 2024 which earned it 5th place among the top car brands in Netherlands for 2025 (up from 9th place in 2024). Like Volkswagen, it had none of the top 10 car models in Holland for the year.

#6 – BMW  22,370 units (5.8%)

• Premium German car brand BMW increased its sales by 1,000 units in 2025 which was enough to grab the number six spot (up from number seven a year earlier).

#7 – VOLVO 20,493 units (5.3%)

• The Swedish car maker which shot up to the number two position last year, saw its good fortune take a hit by selling 10,000+ fewer units in 2025 than 2024. Its market share dipped from 8.1% to 5.3% which earned it the number seven ranking. Its top selling model continues to be the EX30.

#8 – HYUNDAI 17,683 units (4.6%)

• The second Korean brand among the top ten car brands in Netherlands is Hyundai, which has slowly been losing market share due to lack of newness. It sold 1,500 fewer new cars in the market in 2025 than it had in 2024, dropping its share to 4.6%.

#9 – AUDI  16,980 units (4.4%)

• Volkswagen Group’s premium brand, Audi, moves back into the top 10 car brands in Netherlands for 2025, selling nearly 17,000 new autos for a 4.4% market share.

#10 – TESLA 16,684 units (4.3%)

• The once HOT brand definitely cooled off in the Netherlands in 2025, primarily as a result of the extreme negativity generated by the company’s head, Elon Musk, while heading up American President Donald Trump’s Department of Government Efficiency (D.O.G.E.). Despite selling nearly 50% fewer units in 2025 vs 2024, Tesla still managed to have two of the best selling car models in the country for the year: Model Y and Model 3.

*Rankings based on data reported by BOVAG

2025 TOP 10 CAR MODELS IN NETHERLANDS

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