Netherlands Retail Sales & Promos
Here you can find current Netherlands retail sales events and company promotions on offer in Amsterdam, The Hague, Rotterdam, Utrecht and online. From clothing, shoes, electronics and furnishings to bikes, sporting goods and internet service.
NETHERLANDS RETAIL SALES & PROMOS
| RETAILER | DATES | PROMO | HIGHLIGHTS |
|---|---|---|---|
| Albert Heijn | thru 08 Feb 2026 | Bonus Items | – This week’s (Mon to Sun) food and drink sale items at AH. |
| Bever | thru 08 Feb 2026 | Sale | – Up to 40% off SRP on outdoor clothing, shoes, boots and accessories |
| Bos Men Shop | thru 08 Feb 2026 | Winter Sale | – Up to 40% off men’s sweaters, shirts, trousers, jeans, jackets, overcoats and more from top brands |
| Coolblue | thru 08 Feb 2026 | Promotions | – Toshiba ’65UV2363DG’ 65-inch UHD 4K smart TV Sale €399 (SRP €569) – Acer ‘Aspire 15’ 15.6-inch laptop computer 16Gb RAM 512GB storage Sale €599 (SRP €699) – Samsung ‘WW90CGC04AAE’ 9-kg washing machine Sale €499 (SRP €649) |
| Correct | thru 08 Feb 2026 | Sale | – Save 41% on SRP for Sharp ’55GP7265E’ 55-inch UHD QLED 4K smart TV Sale €349 (SRP €599) – Save 41% on SRP for Inventum ‘ST307ZZA’ 3-liter vacuum cleaner Sale €69.99 (SRP €119.99) – Save 26% on SRP for Siemens ‘WM14UP95NL’ 9-kg washing machine Sale €699 (SRP €949) |
| Daka | thru 08 Feb 2026 | Winter Sale | – up to 50% off athletic shoes, sportswear, casual clothes and accessories |
| Dirk | thru 07 Feb 2026 | Bargains | – Inventum contact grill Deal €16.99 (elsewhere €29.99) – Brabantia 28-cm ceramic wok Deal €9.99 (elsewhere €21.99) – Brabantia milk frother Deal €19.99 (elsewhere €37.99) |
| Emma Matras | thru 02 Feb 2026 | Sale | – 50% off SRP on Emma ‘Hybrid Premium’ mattresses – 50% off SRP on Emma ‘Signature Boxspring’ bed – 50% off SRP on Emma ‘AirGrid’ mattress topper |
| Expert | thru 08 Feb 2026 | Promos | – JBL ‘Tune 530BT’ on-ear wireless headphones Deal €59 – LG ’55UA73006LA’ 55-inch LED UHD 4K smart TV Sale €444 (SRP €549) – Acer ‘Aspire Go 15’ 15.6-inch laptop computer 16GB RAM 512GB storage Sale €566 (SRP €599) |
| Grundig | thru 25 Feb 2026 | Winter Sale | – Grundig ‘GCB-1’ (City eBike) Sale €1699 (Reg €2979) – Grundig ‘E275’ (MTB eBike) Sale €1099 (Reg €1899) |
| Heinen Delfts Blue | thru 08 Feb 2026 | Sale | – Up to 50% off Delft Blue cups, dishes, plates, vases, tealight holder houses and ornaments |
| HEMA | thru 15 Feb 2026 | Sale | – 40% off all rainboots – 30% off all baby sleepwear, men’s knit sweaters, photo gifts from photo service – 35% off all MalmØ pots and pans |
| ICI Paris XL | thru 22 Feb 2026 | Sale | – 30% off, 50% off and 70% off on select fragrances, makeup, skincare and hair care products |
| JD Sports | thru 08 Feb 2026 | Sale | – Up to 50% off SRP on sport shoes and clothing for men, ladies and children from top athletic brands |
| K-Swiss | thru 08 Feb 2026 | Outlet | – Up to 50% off ladies, men’s and kids K-Swiss sneakers and apparel |
| Lidl | from 04 Feb 2026 | Sale | – Livarno 124-cm tall LED floor lamp Sale €19.99 (SRP €24.99) – Tronic 8-pack rechargeable batteries (AA or AAA) Deal €6.99 – Esmara ladies clog sueded slippers Sale €8.99 (SRP €14.99) |
| Media Markt | thru 01 Feb 2026 | All Deals | – TCL ’55T69C’ 55-inch QLED UHD 4K smart TV Sale €329.73 (SRP €399) – HP ’15-fc0871nd’ 15.6-inch laptop computer 16GB RAM 512GB storage Sale €519.81 (SRP €629) –LG ‘F4r3011s3w’ 11-kg washing machine Sale €528.07 (SRP €639) |
| Odido Home | thru 01 Feb 2026 | Promo | – Get the first year of internet+TV services for €25/mo with a 2-year subscription (then €51.50/mo thereafter) |
| Online.nl | thru 01 Feb 2026 | DikkeDeal | – Get the first 9 months of an internet only or internet+TV service at €37/mo plus up to €130 cashback with a new 2-year contract |
| PLUS Supermarkt | thru 08 Feb 2026 | Weekly Promos | – Current week (Sun to Sat) sale items and promotions at Plus supermarkets |
| Praxis | thru 01 Feb 2026 | Week 5 Sale | – 25% off floor lamps, light bulbs, ceiling lights, faucets, shower fixtures, space heaters, doors – 30% off PVC and laminate flooring, wallpaper, window coverings, floor plants – 40% off colored wall paints and custom mixed paints – 50% off interior lacquere paints from Histor, Renaulac and Perfection |
| Simpel | thru 01 Feb 2026 | Super Super Super Sale | – Get 40GB + unlimited calls + 500 SMS for €2.50/mo for the first year of a 2-year subscription (thereafter €11/mo) |
| Simyo | thru 01 Feb 2026 | Meteen Doen Deals | – 15GB data and 400 call mins/SMS 2-year contract, first 6 months at €7/mo (thereafter €9/mo) – 20GB data and 400 call mins/SMS 2-year contract, first 6-months at €7/mo (thereafter €11/mo) |
| Swiss Sense | thru 08 Feb 2026 | Sale | – Up to 40% off SRP on boxsprings – Buy 1, Get 1 Free on mattresses – Up to 35% off SRP on beds |
| TrainMore | thru 08 Feb 2026 | Promo | – €2 discount for every workout plus 8 weeks FREE plus NO start-up costs with 2-year registration |
| Woonexpress | thru 08 Feb 2026 | Sale | – Up to 50% off chairs, tables, sofas, cabinets, lighting, wall art, rugs and home decor |
NETHERLANDS RETAIL SALES
Dutch regulations require transparency when it comes to sale pricing, specifically the comparative price. The EU standardized rules state that when advertising a product for sale, the reference price shown needs to be the lowest price the item has been offered at in the past 30 days. This helps the consumer decide for themselves whether the current sale price being offered is a good buy or not.
For example, a bed store wants to advertise a specific bed at a sale price of €499. The bed was originally €899 but was on sale two weeks ago for €599. The advertisement cannot use a reference price of €899, instead it must use the lowest sale price in the last 30 days which was €599.
Read more about the rules against unfair pricing claims here.
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