Netherlands Retail Sales & Promos
Here you can find current Netherlands retail sales events and company promotions on offer in Amsterdam, The Hague, Rotterdam, Utrecht and online. From clothing, shoes, electronics and furnishings to bikes, sporting goods and internet service.
NETHERLANDS RETAIL SALES & PROMOS
| RETAILER | DATES | PROMO | HIGHLIGHTS |
|---|---|---|---|
| Adidas | thru 31 Jan 2026 | Winter Sale | – Up to 40% off Adidas sport shoes, casual sneakers, activewear and accessories for men, ladies and children |
| Albert Heijn | thru 18 Jan 2026 | Bonus Items | – This week’s (Mon to Sun) food and drink sale items at AH. |
| ANWB | thru 01 Feb 2026 | Winter Sale | – Up to 60% off SRP on ladies and men’s clothing, walking shoes and boots – Up to 50% off SRP on suitcases and luggage – Up to 40% off SRP on slippers and clogs |
| Bever | thru 18 Jan 2026 | Sale | – Up to 50% off SRP on outdoor clothing, shoes, boots and accessories |
| Bos Men Shop | thru 18 Jan 2026 | Winter Sale | – Up to 50% off men’s sweaters, shirts, trousers, jeans, jackets, overcoats and more from top brands |
| Coolblue | thru 25 Jan 2026 | Coolblue Savings Weeks | – Wisberg ‘WBWM1400A18BNB’ 8-kg washing machine Sale €479 (SRP €629) – Wisberg ‘WBBIDW42CM’ built-in dishwasher Sale €499 (SRP €839) – Wisberg ‘WB7CMAF26B’ 26-liter free-standing microwave with airfry function Sale €9SRP €319) |
| Correct | thru 18 Jan 2026 | Sale | – Save 37% on SRP for Thomson ’43QA2S13′ 43-inch QLED UHD 4K smart TV Sale €299 (SRP €479) – Save 40% on SRP for Yamaha ‘SR-B40A’ soundbar with Dolby Atmos Surround Sale €299 (SRP €499) – Save 27% on SRP for Denon ‘DP-29FE2’ turntable Sale €145 (SRP €199) |
| Dirk | thru 17 Jan 2026 | Bargains | – Greyhound suede leather gloves Deal €6.99 (elsewhere €14.99) – Australian ladies and men’s boxer shorts Deal €2.99 (elsewhere €5.99) – Dirt Devil 2-in-1 steam cleaner Deal €39.99 (elsewhere €95.99) |
| Emma Matras | thru 12 Jan 2026 | Sale | – 50% off SRP on Emma ‘Hybrid Premium’ mattresses – 40% off SRP on Emma ‘Deluxe Boxspring’ bed – 50% off SRP on Emma ‘AirGrid’ mattress topper |
| Expert | thru 18 Jan 2026 | Sale | – Skullcandy ‘Crusher 540’ over-ear wireless headphones Sale €109 (SRP €189) – Whirlpool ‘WAM 97WB BE Privilege’ 9-kg washing machine Sale €439.20 (SRP €549) – HP ’15-fd0253nd’ 15.6-inch laptop computer 16GB RAM 512GB storage Sale €577 (SRP €649) |
| Grundig | thru 18 Jan 2026 | Sale | – Grundig ‘GCB-1’ (City eBike) Sale €1799 (Reg €2979) – Grundig ‘E275’ (MTB eBike) Sale €1159 (Reg €1899) |
| Heinen Delfts Blue | thru 18 Jan 2026 | Sale | – Up to 50% off Delft Blue cups, dishes, plates, vases, tealight holder houses and ornaments |
| HEMA | thru 18 Jan 2026 | Sale | – 50% off all vases and flower pots, select ladies, mens and kids sweaters – 30% off all bath towels, custom window blinds and curtains, artificial flowers and plants, sheets, pillow cases and electric blankets – 25% off all LED candles, custom wall calendars and agendas from the HEMA photo service |
| ICI Paris XL | thru 22 Feb 2026 | Sale | – 30% off, 50% off and 70% off on select fragrances, makeup, skincare and hair care products |
| JD Sports | thru 18 Jan 2026 | Sale | – Up to 50% off SRP on sport shoes and clothing for men, ladies and children from top athletic brands |
| K-Swiss | thru 18 Jan 2026 | Outlet | – Up to 50% off ladies, men’s and kids K-Swiss sneakers and apparel |
| LensOnline | thru 01 Feb 2026 | Winter Deals | – Save up to €40 when you stock up on contact lenses this winter |
| Lidl | from 14 Jan 2026 | Sale | – Esmara Men thermo jeans Sale €11.99 (SRP €14.99) – Esmara Dames thermo leggings Sale €4.99 (SRP €9.99) – Parkside 285-cm household ladder Sale €39.99 (SRP €49.99) |
| Media Markt | thru 18 Jan 2026 | All Deals | – Lenovo ‘IdeaPad Slim 3’ 15.6-inch laptop computer 16GB RAM 512GB storage Sale €555 (SRP €579) – Philips ’55PUS8000′ 55-inch Ambilight LED UHD 4K smart TV Sale €399 (SRP €499) –Philips ‘HD2350/80’ tosti grill Sale €39 (SRP €49.99) |
| Nike | thru 18 Jan 2026 | Sale | – Up to 50% off original price on Nike sport shoes, activewear and accessories for men, ladies and kids |
| Odido Home | thru 18 Jan 2026 | Promo | – Get the first year of internet+TV services for €30/mo with a 2-year subscription PLUS Videoland Basic FREE for 6 months |
| Online.nl | thru 15 Jan 2026 | DikkeDeal | – Get the first 9 months of an internet only or internet+TV service at €37/mo plus up to €130 cashback with a new 2-year contract |
| PLUS Supermarkt | thru 18 Jan 2026 | Weekly Promos | – Current week (Sun to Sat) sale items and promotions at Plus supermarkets |
| Praxis | thru 18 Jan 2026 | Week 3 Sale | – 25% off floor lamps, light bulbs, window coverings, faucets, shower fixtures, toilet seats, doors – 30% off PVC and laminate flooring, wallpaper, floor plants, ladders – 40% off colored wall paints and custom mixed paints – 50% off interior lacquere paints from Flexa, Renaulac and Perfection |
| Simpel | thru 18 Jan 2026 | Giiiga Deal | – Get 40GB + unlimited calls + 500 SMS for €5/mo for the first year of a 2-year subscription (thereafter €11/mo) |
| Simyo | thru 25 Jan 2026 | Meteen Doen Deals | – 15GB or 20GB data and 400 call mins/SMS: – – 1 Year contract: €7/mo for first 3 mos (thereafter €11/mo) – – 2 Year contract: €7/mo for first 6 mos (thereafter €11/mo) |
| Swiss Sense | thru 18 Jan 2026 | Sale | – Up to 40% off SRP on boxsprings – Buy 1, Get 1 Free on mattresses – Up to 30% off SRP on beds |
| TrainMore | thru 18 Jan 2026 | Promo | – €2 discount for every workout plus 4 weeks FREE plus NO start-up costs with 2-year registration |
| Woonexpress | thru 18 Jan 2026 | Sale | – Up to 50% off chairs, tables, sofas, cabinets, lighting, wall art, rugs and home decor |
| Zooplus | thru 31 Jan 2026 | Sale | – Get 25% off the entire Gourmet line (exclusively for new customers) |
NETHERLANDS RETAIL SALES
Dutch regulations require transparency when it comes to sale pricing, specifically the comparative price. The EU standardized rules state that when advertising a product for sale, the reference price shown needs to be the lowest price the item has been offered at in the past 30 days. This helps the consumer decide for themselves whether the current sale price being offered is a good buy or not.
For example, a bed store wants to advertise a specific bed at a sale price of €499. The bed was originally €899 but was on sale two weeks ago for €599. The advertisement cannot use a reference price of €899, instead it must use the lowest sale price in the last 30 days which was €599.
Read more about the rules against unfair pricing claims here.
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